The Soundtrack of Your Success

Energize your environments with DMI's premier programming - customized, brand-specific audio and video content for in-store, in-flight, in-theatre, in-arena, on-hold, and other locations where your brand and consumers interact.

In addition to building brand loyalty, music programming is a compelling, cost-effective way to boost employee morale and improve sales.

Audio programming is everywhere, but DMI's award-winning programming professionals deliver more than just background music:

Solution
DMI developed Subway Radio, a private label audio program, providing an in-store audio experience that appeals to Subway’s target consumer and reflects the Subway brand personality. Subway Radio also provides a consistent sound for the restaurant chain nationwide.

DMI’s media team helps Subway offset costs of the music network by offering industry-leading revenue sharing incentives for an unparalleled list of high profile sponsors/vendors.

DMI creates a hands-on, turnkey combination of advertising sales, creative marketing strategies, and ideas that dovetail with the retailer’s specific merchandising plans and marketing initiatives.

Subway’s ad network is able to promote products and vendors, like American Express and Dannon Yogurt, or lifestyle brands, such a Bally’s Total Fitness, looking to take full advantage of the national and regional marketing monies that are earmarked for consumer promotions while reaching this exclusive demographic in a unique setting.

Results
A recently released Arbitron study, measuring the impact of in-store audio
advertising, stated that 46% of shoppers recall hearing retail audio in their most recent store visit. DMI measured Subway Radio’s influence at select Subway locations and yielded these results: