Your Music Concierge™

We don't just deliver music, we deliver music that makes people want to listen.

We're connected.
Extensive, long-term relationships with major and independent artists, agents, and record labels throughout the music industry allow us to acquire original or custom compositions that will position your brand way ahead of what anyone else can provide.

We're completely content and label neutral, so we won't force-feed you particular artists, catalogs, or tie-ins that benefit someone else at your expense. Instead, we get you exactly - and only - what creates unique music branding.

We're loaded.
With our own substantial master catalog and the nation's largest independent music library, we have a broad selection of cost-effective music solutions right at our fingertips.

We're wise.
As musicologists with a deep understanding of music, we can go the extra measure to determine what meets your needs - from the coolest tunes topping the charts to the most exotic sounds from around the world to
the hottest up-and-coming artists from around the corner.

 
Objectives
Market the new ACUVUE® 2 COLOUR lenses to teenage girls ages 13-18
Leverage ACUVUE’s existing sponsorship of the Enrique Iglesias U.S. summer concert tour
   

Solution
DMI extended the ACUVUE sponsored Enrique Iglesias tour by creating
an E-CD featuring the following elements, designed to promote ACUVUE’s
contact lenses while showcasing exclusive licensed content:

Seven music videos including never before seen concert footage
Exclusive remix of the number one hit “Hero” and three other tracks
Photographs of Enrique Iglesias available for downloads, wallpaper
and screensavers
Seamless links to ACUVUE and Enrique Iglesias websites
Sweepstakes to win Enrique Iglesias concert tickets
An innovative interface containing information about ACUVUE
contact lenses

Results
ACUVUE’s “Eye On Enrique” E-CD campaign was supported by radio and
print advertising and garnered a 14% year-over-year increase
in product sales!

The Enrique E-CD “created an exclusive ACUVUE/Enrique experience for consumers. It was also a great tool to provide ACUVUE and eye health messages in a fun and informative way, and it helped drive sales among teen consumers and strengthen customer relationships. The quality of the multimedia used was fantastic!”
   
 
- Judith Sidorsky, Senior Account Executive for ACUVUE, Edelman Entertainment Marketing