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Founded in 1997, DMI has established itself as the world's premier full-service music branding agency. As pioneers and thought-leaders in the field, DMI's staff of seasoned music branding experts and its diverse, integrated divisions offer clients a comprehensive range of expertise and innovative solutions that leverage the power of music and the unique sound at the heart of a brand.
CEO and Chief Creative Officer Tena Clark had already experienced enormous success as an award-winning composer and music producer for film, TV, and gold- and platinum-selling albums when she started DMI. Her vision of combining the emotional power of music and digital entertainment with non-traditional distribution channels to connect with and affect consumers was DMI's founding philosophy.
DMI has since conceived, developed, and executed some of the most well-known, well-regarded, and successful music branding initiatives. Our projects have ranged from the development of United Airlines' complete audio presence, including championing the use of “Rhapsody in Blue” as United's audio logo, as well as the airline's award-winning in-flight programming; Subway® restaurant's in-store "Subway Radio" audio programming; to breakthrough strategic and tactical music activations for AARP, Build-A-Bear Workshop®, InStyle Magazine, McDonald's, Mattel, Procter & Gamble, 7Up, Target, Toyota, Victoria's Secret, and many other top consumer and lifestyle brands.
DMI's tightly integrated divisions deliver clients the only complete "360-degree" set of music branding capabilities. From in-venue audio and video programming to the creation of premium original music CDs; from music licensing, custom compositions, extensive state-of-the-art digital recording facilities, and America's largest independent music library to an award-winning interactive design studio and its own proprietary record label producing CDs for retail sale, DMI has the capabilities and expertise to provide any and every aspect of music branding - targeted or comprehensive, strategic or tactical, proven or trailblazing - in all relevant consumer touch points.
DMI's staff of more than 70 music branding experts offers centuries of combined experience across a wide spectrum of marketing, branding, and musical backgrounds. The company's experts include performers, composers, producers, musicologists, artists, and technicians, in addition to licensing, advertising and branding experts - all collaborating closely to craft and manage music solutions that harness the power of a brand's unique audio footprint, its soundDNA®, to effectively touch and move consumers to awareness, consideration, conversion, and loyalty.
DMI is located in picturesque Old Town Pasadena, where its unique and charming campus resides in the historic 1889 Firehouse and Livery buildings. It also maintains satellite offices in New York and Detroit.
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